Ulta Packaging Rebrand

Ulta has always been a favorite of mine, so when it came to selecting a brand for expansion, it was a natural choice. The packaging I've designed is tailored specifically for members of Ulta's beauty rewards program, offering them an extra perk for their loyalty. Unlike the previous packaging which solely featured the Ulta logo, this new design aims to make a statement. Inspired by the mesmerizing motion of a lava lamp, it accentuates Ulta's brand colors, instantly capturing the consumer's attention. With the rise of unboxing videos on the internet, there's a growing excitement around fun and unconventional packaging. Leveraging this trend, our redesigned packaging not only enhances the unboxing experience but also serves as a powerful marketing tool. Choosing Ulta's rewards program becomes a clear choice when presented with such desirable packaging.